Referral-first by design

Partners.

Pristine's growth model is referral-first. Cold leads close at 7.8%. Warm referrals close at 25 to 60%. The pages below are the concrete contracts -- what we do for the realtor, the builder, the BNI member, the customer next door, and what we ask in return.

The short version

A referral arrives pre-sold. Our job is not to pitch -- it is to confirm.

Why do we run the partner channel separately from cold marketing?

A warm referral is a different conversation. The partner has already vouched for us. Our job is to honor that vouch, close fast, keep the customer glad they trusted the recommendation, and reciprocate when the situation allows. Cold-traffic copy would insult all four of those goals. Each partner page below is built for a single channel, a single handoff, and a single close.

Source: Referral enablement research, close-rate benchmarks for home services, April 2026

Four partnerships, four contracts

Pick the page that matches the way you already talk about us.

Realtors

Water data that sells homes faster.

A free pre-listing water test for your seller (or a pre-close test for your buyer), plus a co-branded report you can attach to the listing or hand to the client. Referral credit tracked per close.

See the realtor partnership->

Builders

Spec water treatment during the build.

Pre-drywall install slot for Puronics whole-home systems in Nexton, Cane Bay, Carnes, Foxbank, Cypress Preserve, Carolina Groves. Volume pricing, marketing-center spec sheet, and one-point coordination with the general.

See the builder partnership->

BNI & business networks

The referral math on our side.

We reciprocate every lead. When a water-test customer needs a plumber, electrician, HVAC tech, or flooring crew, our first question back is always whether a BNI member in that trade should take the call.

See the BNI partnership->

Existing customers

Refer a neighbor, we take care of both of you.

Customers who have already had a Pristine install get a structured thank-you on every referral that closes. Same free in-home test for your neighbor, same written price, same no-pressure visit.

See the customer referral path->

The universal flow

Three steps, regardless of channel.

You send them to us.

A URL, a text, a card at the BNI table, a line in the listing packet. Every channel has a short link you can send without explaining.

We take care of them.

Free in-home test, written results, published pricing, federal 3-day right-to-cancel. Same experience we give every family we visit.

You get the thank-you call.

Every referral that closes gets a call back to the partner. Not a pixel, not an autoresponder -- a conversation about how the visit went and whether we owe a reciprocal referral.

Do not see your channel above?

Partnership inquiry.

Home inspector? Mortgage broker? Property manager? Tell us what you do and how the referral handoff would look on your side. Jarred reads every submission himself.